Name: FOCUS Con
Start: 2016-12-01T09:00:00-05:00
End: 2016-12-01T13:00:00-05:00
Location: Online Conference

FOCUS Framework Conference v1:

Mastering Customer Interviews

A Digital Conference

Dec 1 at 9 am Pacific
Click here for your local time

TICKETS

Interviewing Customers is Hard

01

Who do you ask for interviews?

02

How do you ask for them?

03

What do you ask?

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

04

How do you not bias their answers?

Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

"I get nervous just thinking about interviewing customers."

Interviews are both the most difficult, and most important, step to finding Product-Market Fit.

How do you find people to interview?

How do you ask them for an interview?

How do you lower interviewing anxiety?

How do you not bias their answers?

When are you done interviewing?

We'll teach

you how

to interview with ease.

#FOCUSCon

FOCUS Framework Conference v1:

Mastering Customer Interviews

01

Immersive Workshops

During 4 hours of interactive workshops with customer interviewing expert Justin Wilcox, you'll grow the skills and confidence you need to interview customers quickly.

02

Networking w/ Founders & Investors

Talk 1-on-1 with investors and potential co-founders to find the resources your company needs from around the world.

03

Personal Mentoring

Get personalized coaching on how to talk with your customers for your startup, from the best startup investors, mentors and entrepreneurs from around the world.

04

Stay Where you are

No matter where you are in the world, you can join the FOCUS Framework Conference digital conference remotely. FOCUS Framework Con's custom-built platform provides interactive workshops, as well as video-based networking and mentoring to all founders. No expensive flights or hotel rooms required.

Speakers & Mentors

Justin Wilcox

Oakland, CA

Author, Focus Framework. Founder, Customer Dev Labs

Expert on:

- Product-Market Fit
- Customer interviews
- Lean Startup
- Curriculum design

Ramphis Castro

NYC

Kauffman Fellow & Founder, ScienceVest

Expert on:
- Fundraising
- Lean startup
- Medtech, AI, Robotics, synBio
- Startup community development

Adam Berk

NYC
Lean Entrepreneur, Teacher & Investor

Expert on:
- Experiment design
- Customer development
- Lean marketing & sales
- Corporate innovation

Janet Bumpas

Amsterdam, Netherlands

InnoLeaps / StartupBootcamp
Chief Strategy Officer

Expert on:

- Customer Development
- Early Stage Experiments
- Innovation Accounting

Shane Reiser

Tuscan, AZ

Partner, Your Ideas are Terrible

Expert on:
- Lean marketing
- Startup community development and support (former COO of Startup Weekend)
- Corporate innovation

Leah Neaderthal

Washington, DC

President, Growthworks Solutions

Expert on:
- Customer Development
- Startup sales
- Startup operations & tech
- Lean experimentation

- Social enterprises

Marcos Polanco

Washington, DC
Kauffman Fellow & Founder, Clearshore

Expert on:
- Fundraising
- Lean startup
- Mobile app development
- Startup community development

Nick Noreña

San Francisco, CA

Innovation Coach, TriKro

Expert on:
- Lean Startup
- Curriculum development
- Corporate innovation

Brian Ardinger

Lincoln, NE

Founder, NMotion (startup accelerator) & Econic (innovation consulting)

Expert on:
- Startup accelerators (how to start one, how to get accepted into one, etc.)
- Lean startup
- Startup community building
- Corporate innovation

Mark Horoszowski

Seattle, WA
Founder, MovingWorlds

Expert on:
- Social enterprises
- Fundraising
- Enterprise sales
- 2-Sided Markets/Marketplaces

Finally.

A startup conference, that

startups can afford.

No flights, no hotels, no Uber.

TICKETS

FOCUS Con

Online Conference

–

Thursday

,

December

01

at

9:00am

BUY TICKETS

FOCUS Con: Mastering Customer Interviews

Customer interviews are hard. How do you:

- Find the right people to interview?
- Get them to say “yes” to an interview?
- Ask the right questions to get the best insights?
- Get past your fear and actually ASK people for interviews?
- Interview looking like a pro (instead of looking as awkward and nervous as you feel)?
- Know if you’re doing it right or wrong?

For the past few months, we’ve been interviewing founders, and customer interviews are a HUGE problem for a lot of you.

On December 1, we’re going to solve that problem. The first-ever FOCUS Con is dedicated to helping you master customer interviewing

We are hosting hours of interactive workshops, small group breakouts, and mentoring at the startup world’s first interactive online conference.

Join founders from around the world and top startup mentors in this one-of-a-kind virtual conference.

Ticket Packages

BRONZE Package: $129

+ Access to the live workshops
+ 24 hours extended access to workshop recordings

SILVER Package: $199

+ Access to the live workshops
+ Lifetime access to workshop recordings
+ Join small group mentoring with top startup mentors
+ Electronic version of the FOCUS Framework

GOLD Package: $499

+ Access to the live workshops
+ Lifetime access to workshop recordings
+ Join small group mentoring with top startup mentors
+ Electronic version of the FOCUS Framework
+ Printed FOCUS Framework workbooks OR FOCUS Framework Video Course edition (details)

Tickets

You don't have to spend $1000's on flights, hotels and tickets.

Save that money to find your Product-Market Fit.

Bronze: $199

+ Access to the live workshops
+ 24 hours extended access to workshop recordings

Silver: $299

+ Access to the live workshops
+ Lifetime access to workshop recordings
+ Small group mentoring with top startup mentors
+ Electronic version of the FOCUS Framework (normally $99)

Gold: $499

+ Access to the live workshops
+ Lifetime access to workshop recordings
+ Small group mentoring with top startup mentors
+ Electronic version of the FOCUS Framework
+ Your choice of the:

- Video version of the FOCUS Framework (normally $499)

- Printed version* of the FOCUS Framework (normally $299).

* Printed version of FOCUS includes free shipping in the US. $29 outside the US.

TICKETS

What is a Digital Conference?

Frustrated by the cost of in-person conferences, and the ineffectiveness of webinars, we've built our own conferencing software, from scratch.

That software will turn FOCUS Framework Conference into the first digital conference with:

- streaming interactive video workshops

- hands-on exercises

- video-based mentoring and

- video-based networking

An in-person conference, with the convience of a webinar.

Agenda: Workshops, Networking & Mentoring

Kickoff

Dec. 1st. 9 am (Pacific Time).

Click here for your local time.

The conference begins.

Click here for your local time.

Find the Right Customers to Interview

9 am - 9:45 am

Which customers should you be interviewing? Where / How do you find them? How do you ask them for interviews?

Networking Roulette

9:45 am - 10 am

Connections with other members of the startup ecosystem around the world just like you would at an in-person conference.

Live Customer Interview Demo

10 am - 10: 30 am

Watch and learn and ask questions as Justin, a customer interviewing expert, interviews a stranger live.

Creating your Interview Script

10:30 am - 11:15 am

Build an awesome interview script so you know exactly what you ask to uncover problems and avoid biases.

Decreasing Interviewing Anxiety

11:15 am - 11:40 am

Decrease the awkwardness of your interviews by practicing one here, with another founder.

Turning Interviews into Sales

11:40 am - 12:00 pm

How to turn your interviews into an effective marketing strategy.

Networking Roulette

12:00 pm - 12:15 pm

Connections with other members of the startup ecosystem around the world just like you would at an in-person conference.

Small Group Mentoring

GOLD & SILVER attendees ONLY

12:15 pm - 1 pm

Get personal attention from world renowned startup mentors, investors and entrepreneurs in these small group mentoring sessions.

Requirements

To create the energy and impact of an in-person conference, FOCUS Framework Conference requires all attendees to have...

A working webcam

The virtual world is different when your face can be seen. There's more energy, you're more focused, and you make more meaningful connections with your peers and mentors.

A strong internet connection

You'll need a wired internet connection of at least 5 mbps upload speed and 10 mbps download speed via wifi. Check your speed here.

Headphones

Please use headphones for 1-on-1 mentoring and small group sessions. Using headphones reduces audio feedback.

10% Theory

90% Action

TICKETS

The Final Countdown!

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#focuscon

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FOCUS Framework Conference v1: Mastering Customer Interviews

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Starting your own business and picking the right niche in no time

Interviews are both the most difficult, and most important, step to finding Product-Market Fit.

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